Product News & Feature Update: Sales Sequencing
Mirabel Technologies Unveils Advanced Sales Sequencing Features in Marketing Manager to Streamline Lead Management
At Mirabel Technologies, we're committed to helping publishing and media companies drive new business with smarter, more efficient tools. That's why we're excited to introduce the advanced sales sequencing features in Marketing Manager, seamlessly integrated with our flagship CRM platforms—The Magazine Manager, The Newspaper Manager, and Digital Media Manager.
In today's fast-moving media landscape, keeping leads from slipping through the cracks is more important than ever. With Marketing Manager's new workflow-based sequencing tools, your team can deliver a steady, personalized cadence of automated emails and scheduled calls—ensuring consistent, timely follow-ups across your entire sales pipeline.
Whether triggered by form submissions, website activity, contact imports, or manual profile updates, Marketing Manager's intelligent automation engine helps sales reps stay focused on what matters most: closing deals. Even better, workflows can be triggered based on real-time updates to a contact's CRM record—such as changes to priority, contact type, or customizable prospecting stages—giving your team the flexibility and precision they need to scale.
Sales teams can also take advantage of batch functionality to enroll groups of contacts at once using the platform's powerful advanced search filters. From there, actions are executed automatically—emails are sent on schedule, calls and meetings are queued, CRM fields are updated, and contacts are dynamically added or removed from Tags and Groups based on their behavior or status.
Marketing Manager also supports conditional logic, so sequences can redirect or end automatically depending on contact field values or event-based triggers. With robust termination options, enrollments stop the moment a contact opts out, changes groups, or moves beyond a defined sales stage—ensuring a respectful and relevant communication experience.
The Workflow Editor was built with ease-of-use in mind, allowing your team to preview, replicate, and adjust sequences with just a few clicks. A complete action history is logged and timestamped, offering full transparency and accountability for your team's outreach efforts.
And, when it comes to oversight, the centralized Workflows Module provides a high-level view of every sequence in play. With customizable reporting views and built-in filters, you can monitor performance, track engagement, and fine-tune your strategy in real time.
By bringing together lead nurturing, workflow automation, and full CRM integration, Marketing Manager's sales sequencing features offer the tools you need to simplify lead management and improve conversion rates—all in one place.
Ready to streamline your outreach and grow your business?
Contact us today to learn how Marketing Manager can power your sales strategy.
